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Loloi Area Rugs: Fusing Artistry with Ethical Production

Loloi Rugs was founded by Amir Loloi in 2004 in Dallas, Texas. The company soon became a household name in the rug industry for its original designs and use of different textures, colors, and patterns. Loloi Rugs is partnered with the non-profit company GoodWeave. GoodWeave ensures that Loloi Rugs’ factories in India follow strict labor protocols that eschew child and bonded labor.

Each Loloi rug goes through a meticulous production process that runs from a few weeks up to a year. This attention to detail and quality is what sets the company’s rugs apart.

Loloi Rugs has a vast collection of area rugs and carpets that can fit almost any type of room or budget. They have traditional and transitional rugs, like the hand-knotted Loloi Idris rug for rustic homes, while their contemporary rugs are perfect for more modern spaces.

One of the most popular Loloi rug collections is the Amara collection. These are hand-knotted rugs fashioned from wool, viscose, polyester, or cotton. They exude a casual but high-end feel thanks to their monotone colors and subdued patterns. The brand also has a selection of tribal rugs like the Khalid and the Odyssey, which feature geometric patterns and vibrant monochrome colors. The Loloi Rug Nyla Collection is another noteworthy selection of power-loomed rugs made with 100% viscose.

Whether you’re looking for a high-end rug as a centerpiece for your living room, or an area rug with bold patterns and designs to spruce up your office space, Loloi Rugs has it all and more.

Loloi Rug Materials & Weaving Techniques

The majority of the rugs and carpets produced by Loloi are made from hand-spun yarn of different materials. The yarn is carefully selected based on their softness, sheen, and tensile strength. The fibers are then colored by a dye master. The recipe of these dyes take into account multiple factors, like temperature and sunlight, to produce consistently vibrant colors every time.

Loloi wool rugs are then woven by skilled artisans using traditional techniques that have been passed on from previous generations. Since these weavers only use basic instruments like looms instead of machines, each rug is woven and hand-knotted meticulously. Bigger rugs may require multiple weavers working side-by-side.

Once a rug is finished, it will then be washed and stitched onto metal frames, allowing the fibers to stretch as the rug dries under the sun. It will then be sheared and hand-finished by specialists to eliminate any imperfections.